Straight from New York Fashion Week SS24, where we sponsored a runway show and offset its carbon emissions, we headed to the UK to support yet another fashion event.

SIMPLE ORGANIC PRESENTS BRAZIL: CREATING FASHION FOR TOMORROW

PATRICIA LIMA, FOUNDER AND CEO OF SIMPLE, ALONG WITH THE ORGANIZERS OF THE EXHIBITION, LILIAN PACCE, MARILIA BIASI, CAMILA VILLAS, AND BRAZILIAN AMBASSADOR ANTÔNIO PATRIOTA.

At the invitation of the Brazilian Embassy in London, we presented the opening event of LFW SS24's official schedule. The "Brazil: Creating Fashion For Tomorrow" exhibition spotlights sustainable practices and solutions by 14 Brazilian designers who, like us at Simple, generate a positive impact through their environmentally conscious creations.

The event debuted exclusively to organizers and guests. The party was super crowded, an absolute success! We left this initial moment feeling incredibly accomplished. Now that it's opened to the general audience, we hope many more people can appreciate the well-thought curation.

LILIAN PACCE GIVES A SPEECH AT THE OPENING OF BRAZIL: CREATING FASHION FOR TOMORROW

Throughout the week, one of the coordinators, Brazilian fashion icon Lilian Pacce, will moderate panels and conversation circles about creativity, sustainability, and innovation in the fashion industry.

CARBON OFFSET BY SIMPLE ORGANIC

Earlier this year, we neutralized the CO2 emitted by Tim Music Rio, Brazil's largest free music festival. The initiative was soon repeated at New York Fashion Week when we offset the carbon emissions of PatBo's show. And now, in one more country, we are committed to offsetting the environmental impact of "Brazil: Creating Fashion for Tomorrow", part of the official London Fashion Week SS24 schedule.

CB2 BALM SPARKS CURIOSITY AT LONDON FASHION WEEK

In addition to presenting the event and neutralizing its carbon emissions, we're also displaying some of our natural, vegan, and high-performance raw materials and products. Visitors can see our stabilized Vitamin C, organic Copaiba, Andiroba, and Patawa oils, our Simple Sun with SPF line, our beloved high-performance Serums, Solid Shampoos and Conditioners, and more.

NIACINAMIDE AND VITAMIN C ARE FEATURED AT LONDON FASHION WEEK

London Fashion Week is a perfect moment to highlight sustainable fashion and beauty. We are thrilled to be there talking about the natural and vegan ingredients in our product formulations. All with proven efficacy and certified by the leading regulatory institutions. 

We would like to thank our partners who entrust us to show the strength of Brazilian clean beauty. One of our roles as a brand is to introduce ways to generate a positive impact in the world and sustainable alternatives to transform people's routines. It's extra special to do just that alongside people who share these same values and goals, such as everyone involved in this inspiring exhibition. A special thanks to the event's organizers, Lilian Pacce, Marilia Biasi e Camila Villas, and Ambassador Antonio Patriota.

SIMPLE ORGANIC IN THE FASHION WORLD

LFW SS24 marks our fourth Fashion Week. After Simple Organic was launched at Sao Paulo Fashion Week in 2017 - and appeared several times there -we took to New York and Milan. We were in the Italian fashion capital in 2022. In the Big Apple, our first appearance was in 2021, while the second was just two weeks ago at NYFW SS24. 

BRAZIL: CREATING FASHION FOR TOMORROW - HOW TO VISIT?

If you are in London, you can still visit the Brazil: Creating Fashion for Tomorrow exhibition! 

It is running from September 15th to 19th, during London Fashion Week. The event is open from 10:30 am to 5:30 pm at the Embassy of Brazil in London, located at 14-16 Cockspur Street, SW1Y 5BL.

WHAT DO YOU THINK ABOUT THE EVENT SO FAR? ARE YOU PLANNING TO ATTEND IT? TELL US BELOW!