I’m Patricia, graduated in Advertisement, and with a post-graduation in journalism and an MBA in fashion. I have worked
during many years as a fashion editor and creative director of many textile industries. I have worked in the fashion market, covering Fashion Weeks with my independent publication, Catarina Magazine, until I became a mother.

Motherhood made me understand that I wanted
to cause a positive impact and change my area and career, and move on to sustainability.

It was in natural beauty that I found my answer, in a market that did not exist in Brazil yet. Based on this, I came to develop formulas with organic, vegan, natural, cruelty free, and gender-neutral raw materials.

Years of research went by, until Simple Organic was born at São Paulo Fashion Week, as a brand that believes in beauty and sustainability as a form to impact the world in a positive way.

Patricia Lima, founder and CEO of Simple
Organic Beauty