Hello! I'm Patricia, founder and CEO at Simple Organic, and I'm here to share with you a little about my journey in Sustainable Beauty.

I worked as a Fashion Editor and Creative Director for several fashion brands for many years. Covering Fashion Weeks all over the world with my independent magazine, Revista Catarina, was my passion until I became a mother.

With motherhood, I started questioning the impact I was having in the world and the future of the next generations. I understood the urgent need to cause a positive impact and changed careers, pursuing my path in Sustainability.

It was in Natural Beauty that I found my calling. The Clean and Natural Beauty market was inexistent in Brazil then, so I had to build everything from scratch. On top of that, I was focused on developing products that were vegan, natural, cruelty-free, agender, and formulated with organic ingredients. 

After years of research and development, Simple Organic was launched at São Paulo Fashion Week in 2017, as a brand that believes in Beauty and Sustainability as a way to cause a positive impact in the world!

- Patricia Lima, founder and CEO at Simple Organic