Simple Organic is responsible for the beauty of PatBo runway show in New York Fashion Show 

It is with a lot of excitement that we would like to announce that we attended the New York Fashion Week (NYFW), one of the main fashion events in the world! Our debut happened on September 8th, at PatBo's show, a brand created by Patricia Bonaldi, and we couldn't have been happier with this invitation. 

Simple Organic was born in 2017 to create and consolidate the natural and sustainable beauty market in Brazil, and with your help, this was possible. The international expansion of the brand has always been in our plans, and now, the time has come to make it happen. 

We received the wonderful opportunity from the stylist Patricia Bonaldi to sign the beauty of her brand, PatBo, at the New York Fashion Week, one of the main fashion events in the world. The invitation is even more special to us because, besides coming from a Brazilian brand that we love so much, it comes a few years after the birth of Simple Organic, which was also in a Fashion Week: The São Paulo Fashion Week (SPFW), at the show of Alexandre Herchcovitch's À La Garçonne.

We were born on the Fashion Week stage in Brazil, we consolidated ourselves as the first and leading Brazilian clean beauty brand, and today, we repeat the same steps in the United States, taking Simple Organic to the world. 

This special stage for our brand comes a few months after its mention in the international publication Business Of Fashion, which recognized Simple Organic as one of the precursors of a new wave of Brazilian beauty in the world. This shows that we are on the right track, and that it is possible to promote clean beauty with natural, organic and sustainable raw materials, without harming the planet. 

SIMPLE ORGANIC FEATURED ON BUSINESS OF FASHION

The beauty for the PatBo runway show was developed with great care to enhance the models' features and qualities, with a natural and sophisticated glow. To help bring Patricia Bonaldi's vision to the runways, we used our serums - Niacinamide and Gaba - and the Facial Blending to prepare the skin, and also our make-up, such as the Loose Powder Lacre, the  BronzerGlow, Shine Stick, Lip + Cheek and Solid Concealer.

We are so happy to see our products being successful in the American Fashion week!

We know you celebrated this moment with us, after all it is just another step towards the democratization of Brazilian natural beauty.

You can check here 👇🏽 the wonderful result of this experience:

The muse Alessandra Ambrosio was also present on the catwalk, and was responsible for opening and closing the show!