We must admit, our presence at the latest edition of NYFW (SS24) makes us a little nostalgic about the beginning of Simple Organic’s internationalization back in 2021. Patricia Bonaldi invited us to helm her runway show’s beauty that year. It made us the first-ever Brazilian brand responsible for beauty at New York Fashion Week.
Since then, we have had a number of memorable moments in the Big Apple. Here is a list for you to see all the times we were there:
1. SIMPLE ORGANIC LAUNCHES IN THE US - AUGUST 2021
In 2021, soon after we were featured on Business of Fashion, the famed fashion-centered online magazine, we launched our global e-commerce, kicking off our dream of expanding Simple Organic internationally. The publication wrote precisely about the Brazilian beauty brands en route to globalization.
Our products became available for purchase in the entire US territory through our website - the very same you are on now!
2. PATBO’S RUNWAY SHOW SS22 - SEPTEMBER 2021
The beauty for PatBo’s runway show was designed to highlight the models’ natural characteristics and add a sophisticated and healthy glow.
To bring Patricia Bonaldi’s vision to life, we used Niacinamide and Gaba Serums and Facial Blending moisturizer to prep the skin. As for makeup, we applied Seal Powder, Glow Highlighter, Shine Stick, Lip + Cheek, and Solid Concealer. You can check that show here.
3. JOINING THE ALLURE STORE - JULY 2022
The Allure Store comes from its namesake magazine and offers a curation of products previously mentioned in their printed editions. We were invited by the store to join their catalog, showing our products to their beauty-loving audience on an exclusive display and making our bestsellers available for sale.
4. PICNIC WITH DIGITAL INFLUENCER LAURA PERUCHI - AUGUST 2022
Influencer Laura Peruchi has gathered a legion of Brazilian followers as she shares her life residing in the US. Among the community, there are people experiencing the same situation, living away from their native country. Since she is our fan - and we are hers - we organized a picnic in Central Park for about 50 Brazilian women who connected through their background and their love for sustainable beauty.
5. ARRIVAL AT FLYING SOLO - AUGUST 2022
IMAGE COURTESY OF FLYING SOLO
In August 2022, we also joined Flying Solo NYC’s handpicked catalog of brands. The company is the largest platform for indie brands and new creators. Flying Solo has a curation specialized in selecting the coolest and most desired products to enter their space.
In case you live or are in New York City, be sure to visit Flying Solo!
6. EVENT AT ALLURE STORE: GET READY WITH SIMPLE FOR NYFW - SEPTEMBER 2022
Allure Store makes our list again, as we partnered with them to organize the “Get Ready with Simple” event in their location during New York Fashion Week. Attendees could talk to our founder and CEO, Patricia Lima, and ask questions about Clean Beauty, sustainability, and skincare. And, of course, we prepared a few surprises and exclusive gift bags for everyone who showed up.
7. NEW YORK FASHION WEEK SS24 - SEPTEMBER 2023
IMAGE COURTESY OF NEW YORK FASHION WEEK
As you might already know, the latest chapter was our participation at New York Fashion Week SS24. We were invited again to join PatBo on the runway. This time, Simple was in charge of skincare, while Bruna Tavares was responsible for makeup.
Additionally, we neutralized the event’s CO2 emissions, a task accomplished by planting trees in agroforestry regions. The initiative supports not only this sustainable solution, but also the small farming families and communities involved.
We are beyond proud to be a 100% Brazilian brand, one that often utilizes the rich, natural raw material found in our biomes, such as the Amazon. From the beginning, we were set on democratizing high-performance, clean beauty and spreading our sustainability message to as many people as possible. By taking Simple Organic and our Brazilian roots to places like New York, London, and Milan, that’s exactly what we are doing. We are thankful for the ground we’ve been gaining abroad and for you who are part of this movement.