September is famous in the fashion calendar for kicking off Summer Collection fashion shows, which put forth and often dictate next year’s trends. One of the season’s major events is London Fashion Week, taking place between September 15 and 18, with heavyweights like JW Anderson, Burberry, Richard Quinn, and Simone Rocha.

The Spring/Summer 2024 at London Fashion Week is even more special to us: Simple Organic is the official sponsor of the Brazil: Creating Fashion For Tomorrow exhibition, part of the official LFW schedule.

The event, organized by the Embassy of Brazil in London, aims to spotlight Brazilian designers who reside in the UK and whose work is aligned with ethical and sustainable practices to discover innovative fabrics and materials for the fashion industry.

FASHION INDUSTRY AND SUSTAINABILITY

Fashion is the second most water-consuming industry in the world, behind only the agricultural industry. The industry is estimated to be responsible for 20% of water pollution caused by heavy chemical products used when dyeing fabrics. Additionally, the clothing sector is responsible for 25% of global pesticide use and 1.5 tons of carbon dioxide emissions. 

The search for sustainable materials and durable alternatives is vital to adopting a more conscious lifestyle and fighting the rampant consumption of micro trends, which generates enormous textile waste daily.

INNOVATIVE FABRICS AND ECOLOGICALLY CORRECT RAW MATERIALS 

BRAZILIAN DESIGNER KAROLINE VITTO’S SS23 WOMENSWEAR COLLECTION. IMAGE COURTESY OF CRIS FRAGKOU FOR DAZED 

The Brazil: Creating Fashion For Tomorrow exhibition presents the work of 14 Brazilian designers focused on sustainability, with safe and durable solutions to fabrics that impact the environment.

Among the materials on display, attendees will be able to see microbial pigments as ecological alternatives to conventional dyeing methods, Elephant Ear leaves turned into sustainable replacements for animal leather, and innovative subproducts from the food industry, such as salmon and arapaima skin.

“(The materials are) Always from natural, organic, and/or recycled origin. And if the combination of all these options is possible, that will be my primary choice. Moreover, mono materials, made from only one type of fiber which facilitates the recycling process, (are a priority) when considering a product’s circularity and longevity”, says João Maraschim, one of the designers on the exhibition.

Some of the innovative materials on display are:

• Nova Kaeru (salmon and arapaima skin);
• BeLEAF (leaf leather);
• Casulo Feliz (organic silk with natural dye);
• EcoSimple (fabric made from natural or recycled thread);
• Torcetex (natural fibers made of cotton from agricultural waste);
• Amadeu (“leather” made of rubber).

BRAZIL: CREATING FASHION FOR TOMORROW

The event at London Fashion Week will assemble a curation of clothes, bags, shoes, jewelry, materials, and solutions that addresses the challenges presented by the climate crisis.

The exhibition will provide a close look at several solutions that Brazil has to offer the global fashion scene, incentivizing innovative practices that combine social responsibility, environmental awareness, and inventive design.

SIMPLE ORGANIC AT THE BRAZIL: CREATING FASHION FOR TOMORROW

Besides being the event’s official sponsors, we will have our own area to show our products, which are clean and sustainable, just like the designers’ fashion pieces. Our formulas are dreamed up to democratize high-performance Clean beauty and positively impact the world.

WHEN IS IT?

The exhibition will take place during London Fashion Week, from September 15 to 19. It will be open to visitors from 10 p.m. to 5:30 p.m. at the Embassy of Brazil in London, located at 14-16 Cockspur Street, SW1Y 5BL.

ARE YOU EXCITED FOR LONDON FASHION WEEK SS24? WHAT ABOUT FOR THE EXHIBITION? TELL US BELOW!