Simple Organic And L'Occitane Team Up For Project In An Amazon Community
Simple Organic And L'Occitane Team Up For Project In An Amazon Community
Simple Organic and L'Occitane came together for a joint initiative in the community of APRUNAV, in the Amazon.
Through a partnership with Instituto Beraca, a NGO focused on biodiversity conservation and the strengthening of Patawa value chain in the territory, we joined L'Occitane and the Beraca Ingredientes Naturais company, responsible for providing us with natural and organic ingredients to invigorate the local economy in the APRUNAV community. And we're here to show you the results of this incredible project!
ABOUT THE PROJECT
Located on the Marajó Island, in Pará, the APRUNAV community is situated in the municipality of Anajás, and it extracts in an organic and artisanal manner the raw material we use, for example, in our RAW Patawa Oil (soon available in the US).
In a project implemented by Instituto Beraca, which began in 2019, Simple Organic and L'Occitane teamed up to meet the community's needs through the development of the local socio-bioeconomy and the conservation of the Amazon forest.
Both beauty brands participated in the construction of oil extraction houses with financial donations to help artisanal Patawa production and boost the local economy.
DISCOVER HOW THE HOUSES BUILT IN THE AMAZON CAN STRENGTHEN PATAWA OIL PRODUCTION
The Artisanal Oil Houses were a request from the producers themselves, who participated in the project's entire implementation process, from the agreements to choose the beneficiary families to the houses’ architectural designs. In addition to the physical structure, the families were supplied with inputs for oil production.
In total, 11 families from the Association of Rural Producers of Rio Guarajá Nature is Life (APRUNAV) took part in the operation.
SEE THE RESULTS FROM THE OIL HOUSES!
These activities contributed to strengthening the Patawa value chain, the economic development of extractive families through sustainable practices of forest production, and the dynamization of low-carbon forest economies to combat climate change.
ABOUT PATAWA
Patawa is the second most important forest value chain for the APRUNAV and Anajás economy. The construction of the houses directly impacts the lives of 55 people from 11 families and indirectly it impacts 400 families, with 2000 people affected.
The new structure will improve the quality of the product, as well as storage and work conditions.
RESULTS FROM THE INITIATIVE
- 11 artisanal oil houses were built;
- 2000 people indirectly impacted by socio-biodiversity conservation actions;
- Improvement of production infrastructure and storage conditions;
- Better work conditions for the production of Patawa oil;
- Visibility and strengthening of protagonism of extractive women in the value chain;
- Collaboration for the conservation of traditional Amazon culture;
- Strengthening the Territoriality of the Amazonian Peoples, promoting socio-environmental governance with the resolution of conflicts of use and management of natural resources, elaboration of collective development strategies, conservation of the landscape, and defense of the territory.
FOR THE ENVIRONMENT
The dynamization of low-carbon forest economies contributes to the conservation of the standing forest and the tackling of climate change.
"I am happy to see the associates happy alongside us, to see that it worked, even with difficulties. Now I want to see these people producing oil! (Zé Maria - president of the Association)
